Leader Communications
A special application of these skills helps leaders, at all levels, communicate to the organizations they lead, clients, suppliers, government regulators, and the general public.
When a leader needs to deliver important messages to any important constituency, it is often done standing behind a podium, or perhaps sitting at their desk, and reading a prepared text. This "statement" by the leader is often perceived as being impersonal and a bit distant.
Exactly the same information conveyed in a carefully constructed, conversational interview by the leader is much more likely to be perceived as engaging and from-the-heart. Most people have a different "voice" delivering a speech...engaging in conversation in an interview setting is much more a true representation of the leader and conveys a more personal connection with the intended audience.
When a leader needs to deliver important messages to any important constituency, it is often done standing behind a podium, or perhaps sitting at their desk, and reading a prepared text. This "statement" by the leader is often perceived as being impersonal and a bit distant.
Exactly the same information conveyed in a carefully constructed, conversational interview by the leader is much more likely to be perceived as engaging and from-the-heart. Most people have a different "voice" delivering a speech...engaging in conversation in an interview setting is much more a true representation of the leader and conveys a more personal connection with the intended audience.